4 Ways to Get Word-of-Mouth Recognition

  BY MARC GORDON, Realtor Magazine Here are ways to stay top-of-mind with your satisfied customers.Difficult to measure, almost impossible to track, but incredibly influential: These are the traits of word-of-mouth (WOM) marketing. According to a study by Nielsen Co., 92 percent of consumers trust recommendations from friends and family over other forms of marketing. While … Read more4 Ways to Get Word-of-Mouth Recognition

Teamwork in real estate

  “The strongest, fastest-growing real estate companies have team building as part of their cultures,” said Carla Cross. Cross, a well-known real estate coach, stressed the importance of a team in real estate. “Choose the right people,” she said. “So many times, agents hiring an assistant or buyers’ agent choose people like themselves or people … Read moreTeamwork in real estate

Networking tips to take advantage of this summer

While summer is thought of as the time for beach vacations, sunshine and spending time outdoors, it can also be the season to up your networking. Even with enjoying the summer months, you can easily be making more connections. Jennifer Robinson offers three easy ways to network this summer. Invite a new connection out. Schedule a coffee … Read moreNetworking tips to take advantage of this summer

Realtors®: How your social media can help or hurt you

“The ‘real you’ and the ‘social media you’ should be the same person, or at least have more in common than a name,” said Trista Curzydlo, real estate educator. “From a practical perspective, I think the biggest mistake I see are agents and brokers who jump in with both feet without doing any research on the … Read moreRealtors®: How your social media can help or hurt you

Building a better attitude in your real estate career

In any career, you have your good days and your not-so-good days.But in real estate, it’s important to still be “on,” even if you aren’t quite feeling that way. Author Dr. Alan Zimmerman stresses the importance of your attitude to your career.“Some use their difficulties as an excuse for their lack of achievement, while others … Read moreBuilding a better attitude in your real estate career