Selling yourself as a Realtor®

As a Realtor®, you’re used to expending your best efforts to sell properties. But what about selling yourself?


“Realtors® need to show their excitement and passion,” he said. “If you show personality right off the bat, people will remember you. What sets you apart from the average Realtor®? What makes you different? Find new and innovative ways to set yourself apart from everyone others,” he suggested.
“If you don’t have the greatest personality, you can work on it,” he added. Ask yourself what your strengths are and what your weaknesses are, and work on building up those weaknesses, he suggested.
“Curate that excitement and personality that sets you apart. It makes a difference,” said Caliendo.
“You can know everything about business, the market, the mortgage, solving problems, listening to their clients, responding to their clients,” he said. “But sometimes, knowing everything and being the best Realtor® is not going to make that long-lasting impression that makes them stay with you,” he added.
Caliendo said you should be able to “wow” someone the first time you meet them, and leave an impression that they should want to work with you.
“You have to become the best at selling yourself,” he added. “The key is you have different people calling you.”
“Everyone is fighting for business. What sets you apart as a Realtor®? What makes you different than the average person?” he asked.
Real estate is a tough job, he said. “It takes a long time to get to the finish line. You can work for two or three months and then the deal blows up. Will the client stay with you even if things go sour? And why? Is it because you are the most knowledgeable or is it because they enjoy you and your integrity? If so, you probably really sold yourself to their clients,” he said.
Referrals are so important in real estate, and by making a strong impression on your client, you can be sure they will recommend you to their friends and family, said Caliendo.
“You have to keep fire building every day. Go back to the basics. Remember when you were passionate about your job. What made you passionate? What makes you excited? Go back and remember why you became a Realtor®. The passion will come from there,” he said.

About the Author
Kelly Leighton
Kelly Leighton is the multimedia content manager at the Pennsylvania Association of Realtors®.

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